publicações selecionadas
-
artigo de revista
- The Sustainability Consciousness Questionnaire: Validation Among Portuguese Population. Sustainability. 2025
- The Importance of International Volunteering for the Tourist Destination Image: Case Study in Barcelos (Portugal). Administrative Sciences. 2024
- Toward a scale to assess the emotional intelligence and internal marketing of business employees in Portugal. Journal of Organizational Change Management. 2024
- Understanding the role of brand attachment in the automotive luxury brand segment. Administrative Sciences. 2024
- The (wasted) potential of digital communication in low-density destinations: the case of three Portuguese municipalities. Journal of Hospitality and Tourism Insights. 2023
- Assessing the impacts of internal communication: employer branding and human resources 2023
- The dark side of the brand and brand hate: a review and future research agenda 2023
- Stakeholders’ Perceptions of the Communication of the Territorial Brand: The Case of Braganca. Journal of Tourism Management Research. 2022
- A lealdade da geração Z ao metro do Porto contributo para o desenvolvimento regional. Revista Portuguesa de Estudos Regionais. 2022
- Encouraging brand attachment on consumer behaviour: pet-friendly segment. Journal of Tourism, Heritage and Services Marketing. 2022
- Encouraging consumer loyalty: the role of family business in hospitality. Journal of Family Business Management. 2021
- Experiential Marketing as Leverage for Growth of Creative Tourism: A Co-creative Process 2020
- Generic Strategies in Civil Construction Companies in the North Coast of Portugal: A Qualitative Approach. International Business Information Management Association Conference. 2019
- Encouraging the subsistence artisan entrepreneurship in handicraft and creative contexts. Journal of Enterprising Communities: People and Places in the Global Economy. 2018
-
artigo de conferência
- A preliminary perspective on motivations in literary tourism: an exploratory study in Northern Portugal 2024
- Literary tourism in northern portugal: an exploratory perspective 2024
- Encouraging innovation and relational Trends in thermal tourism: a peninsular northwest perspective 2021
- The role of e-marketing as in specific contexts of sports tourism 2021
- The pandemic Covid-19 and the online selling process in small and medium-sized enterprises (SMEs): a preliminary perspective 2020
- The cultural marketing in the relational management: a preliminary Minho cultural approach 2019
- Trust and perceived risk in consumer behaviour: A preliminary study in electronic commerce 2019
-
livro
-
capítulo de livro
- Encouraging Sustainable Practices and Behaviors in Tourism Consumers and Hotel Management 2024
- Literary Tourism: Literature Developments and Research Lines from 2015 to 2020 2024
- Place knowledge management in promoting gastronomic tourism and regional development: a case study applied to the lampreia festival in Portugal 2024
- Determinants of Green Consumer Behavior in Tourism and Hotel Management Contexts: A Study Applied to the Côa Region 2023
- Perception of Georgian Consumers Towards Corporate Social Responsibility in the Restaurant Industry 2023
- Team Building Activities as a Contribution to Tourism Development: A Case Study in the North of Portugal 2023
- Residents’ Attitudes Toward Place Marketing and Pro-environmental Behaviors at UNESCO World Heritage Sites 2022
- Tourism Development Through the Events Industry: The Case of Outdoor Corporate Events 2022
- From Shaping of Pottery to Shaping of a Safe Tourism: The Case of the Artisanal Routes of Barcelos 2021
- Managing motivation (outside) business contexts: tourism and teambuilding 2021
-
documento
- Preface - The role of brands in an era of over-information. AI Innovation in Services Marketing. 2023
- Motivos para a prática desportiva em crianças e jovens de um clube de basquetebol 2019