The growing importance of corporate social responsibility (CSR), espe-
cially for consumers, cannot be denied. More and more businesses are implementing
socially responsible campaigns, believing that consumers will actively support them.
However, little is known about the meaning and importance of social responsi-
bility for consumers, particularly in Georgia. This study investigates topics such
as customer knowledge of CSR, their involvement with socially responsible restau-
rants, whether they prefer socially responsible restaurants and their most valuable
initiatives. In summary, the study investigates general consumer perceptions and
expectations of CSR. A quantitative research method was selected to determine the
impact of corporate social responsibility on consumer perception and behaviour in
the restaurant industry. Four hundred people were surveyed using Google Forms.
The questionnaire was distributed electronically through social media. Based on
the results, it could be said that most people have already heard about corporate
social responsibility. Also, respondents believe that environmental responsibility and
pollution prevention are most closely associated with corporate social responsibility.
They also have a positive attitude towards restaurants that are engaged in corporate
social responsibility. In the case of similar products, prices, and services, they prefer
restaurants that carry out corporate social responsibility activities. These data will
help restaurant owners to make the best and most efficient decisions possible during
the strategy development process, and it will underline the importance of corporate
social responsibility for them.
