Several authors have argued that oleotourism can be associated with different niches that fall into this segment, such
as gastronomic, cultural, rural, and health tourism. Furthermore, the development of activities such as oleotourism
is carried out under the prism of sustainability, considering the economic, social and environmental components.
This study had a double objective: to identify sustainable practices in tourism, in the case of olives, to understand
better how sustainable practices contribute to the development of olive cultivation. Hence, a qualitative methodology
used the MAXQDA program, consisting of a literature review and collecting preliminary information from different
producers in the Trás-os-Montes region through semi-structured interviews. The results show that sustainability and
tourism are intertwined in empirical contexts due to the intervention of other global institutions. The results indicate
that the link between tourism and olive grove practices is important and could contribute to regional development.
Also, sustainable practices are important for numerous reasons. It is impossible to streamline and develop an activity
without considering its sustainability.
