Social media Flickr in tourism research: A content and bibliometric analysis
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Goal: The aim of the paper is to identify the research trends on the social network Flickr usage in
tourism studies, presenting and discussing Flickr contributions to Destination Management
Organizations (DMO).
Method: Literature review, content and bibliometric analysis using VosViewer software.
Findings: The search carried out in the Scopus platform reveals a growing interest in the use of social
network Flickr in tourism studies. The most productive authors, the most relevant journals and the
research areas of published articles were identified. With the selected articles a content analysis was
performed and the geographic scale of analysis and the methodology used were also identified.
Keyword co-occurrence analysis allowed the identification of main research topics with focus on
distinctive themes, such as environmental protection and protected areas, tourist destinations and
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tourist attractions, among others. The main contributions to the DMO's were selected and analysed.
The geotagged data from Flickr photographs allows to capture the movement trajectories of tourists
at different scales, to model changes and trends in travel behaviour for different tourism markets, to
understand the spatial and temporal distribution of tourists and the dispersion of the economic effects
of tourism or to identify the places and attractions most visited or ignored by visitors.
