Acceptance of Wearables: A Comparative Study Between Portugal and Brazil

This research work focuses on understanding receptivity to devices wearable in Portugal and Brazil, examining factors such as demographic profiles, experiences with technology and personal impressions. To this end, responses were collected from university students and other internet users through a ques tionnaire using the Likert scale. Data analysis revealed a predominance of par ticipants located in Portugal, with a more pronounced acceptance trend among younger audience, with a higher level of education and a greater technological proficiency between men and more educated people. The ratio between wearable users and non-users proved to be equitable, highlighting a more expressive accep tance on the part of individuals among 35–59 years old, women and those with a positive perception towards technology. Among the devices analyzed, the smart watch stood out, being followed by the fitness bracelet and the ring intelligent. A variation in social influence was noted depending on the type of device, this being more expressive in the case of smartwatches. Unexpectedly, social influence does not proved as decisive in the acceptance of wearables as initially assumed. The results show an inclination towards the adoption of these devices, while at the same time signaling for challenges linked to the perceived value and, therefore, the cost of products, indicating a field promising for future investigations and innovations.

Acceptance of Wearables: A Comparative Study Between Portugal and Brazil Artigo de Conferência