resumo
- This research investigates the learning by doing approach in education, centring on a business simulation game carried out in a Blended Intensive Program (BIP) developed by a European consortium of higher education institutions, named the STARS EU consortium. The program, which involved professors and aspiring entrepreneur students, was designed to equip students with practical business knowledge in a safe and risk-free setting. In this context, this study aimed to identify the participants’ motivations and perceptions of the knowledge acquired from the program. Based on a questionnaire applied to 26 participants, there is evidence of a high level of students’ motivation to attend the program and a positive perception of their knowledge after completing it. This work allows us to conclude that new learning methods, such as business simulation and learning by doing, are essential for the new generation of students.