publicações selecionadas
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artigo de revista
- The dark side of the brand and brand hate: a review and future research agenda 2023
- Encouraging consumer loyalty: the role of family business in hospitality. Journal of Family Business Management. 2021
- MEASURING THE DEGREE OF INNOVATION IN MICRO AND SMALL ENTERPRISES IN THE NORTHEAST OF BRAZIL. HOLOS. 2019
- The determinants of innovation in micro and small enterprises in the northeast of Brazil. Quality - Access to Success. 2019
- INNOVATION IN MICRO AND SMALL ENTERPRISES: A CONCEPTUAL PROPOSAL FOR RESEARCH. Journal of Modern Accounting and Auditing. 2017
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artigo de conferência
- Innovation management in micro and small commercial enterprises: an analysis of the level of innovation 2017
- La gestión de la innovación en las Micro y Pequeñas Empresas: un análisis del grado de innovación 2017
- Measuring of the degree of innovation in commercial and service micro and small enterprises. 23nd International Scientific Conference on Economic and Social Development. 2017
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capítulo de livro
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teses